Wednesday, 9 October 2013
Ronald McDonald, comic star
About nine years ago I was commissioned to produce artwork for a Ronald McDonald mini-comic. If memory serves me correctly the comic was to be given away with Happy Meals at McDonald's. The job came my way via Egmont, who edited and packaged the comic for McDonald's.
As with any licensed property, the client want the characters to be as 'on model' as possible and McDonald's were no exception. They really wanted Ronald and his pals to be exactly as seen in the style guide, even down to the colours. It took a couple of attempts to get the strip exactly as they wanted it. You can see the final results here. Above is the cover to the comic, and below is one of the four pages of the strip (before speech balloons were added).
I was also asked to provide a Funny Find It puzzle spread, based on the sort of thing I had done for Egmont's Know How magazine. There was more flexibility with this, and I was able to draw it in my own style. I believe the rest of the comic featured various puzzles supplied by Egmont.
I never saw the published comic unfortunately, so I don't really know what the actual title of it was or if there was more than one issue. (I only contributed to the one.) If any of you out there have a copy of the one shown here, I'd appreciate more info about it if possible.